Case Study: Launching the Strand Stand – A Revolution in Wig Care

Company: Wig Wear

Product: Strand Stand (Inflatable Wig Stand)

Role: Product Manager

Objective: Develop a convenient, stylish solution for wig maintenance and storage, catering to women aged 25-44.

Background

Wig Wear is dedicated to providing innovative solutions in the wig care industry. The Strand Stand—a uniquely designed, inflatable wig stand—addresses the needs of Wig Wear’s target demographic: women aged 25-44. Recognizing the gap in convenient wig maintenance tools, our goal was to introduce a product that would be both stylish and practical.

Challenges

  1. Prior to the Strand Stand, wig users struggled with bulky, rigid storage solutions that offered limited portability. Wig Wear needed a product that would:

  2. Be lightweight, compact, and travel-friendly.

  3. Stand out in the market with a fun, approachable design.

  4. Offer a maintenance solution that combined ease of use with aesthetic appeal.

Approach

1. Ideation and Market Research

  • Market Research: Conducted surveys and focus groups to understand user needs, discovering that portability and ease of storage were top priorities for users.

  • Competitive Analysis: Analyzed existing products and identified a lack of flexible, inflatable stands, giving the Strand Stand a unique position in the market.

2. Design and Prototyping

  • Collaborated with designers to develop a sleek, inflatable design that retained stability when used, meeting both aesthetic and functional requirements.

  • Created initial prototypes and tested them with a small group of users, gathering insights to refine the product’s durability and inflation mechanism.

3. Development and Testing

  • Partnered with manufacturing teams to ensure product durability and scalability for mass production.

  • Conducted usability testing sessions to refine the product design further, resulting in a lightweight but stable inflatable structure.

4. Marketing and Launch Strategy

  • Targeted Campaign: Positioned the Strand Stand as a must-have accessory for wig maintenance, with an emphasis on its convenience for at-home or on-the-go use.

  • Brand Messaging: Developed a campaign with a fun yet professional tone, resonating with our target demographic through relatable content on social media and influencer collaborations.

  • Sales Channels: Partnered with beauty retailers and online marketplaces to ensure broad accessibility.

Outcome

The Strand Stand successfully launched and became an instant hit among wig users looking for an easy, travel-friendly solution. Post-launch feedback highlighted the product’s convenience and style, reinforcing Wig Wear’s commitment to innovation in wig care.